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Search engine ranking improvement refers to the improvement of ranking in search engine results pages or SERPs. Everybody is trying to increase search engine ranking. But why is this important? Understanding the importance of a high ranking will help you appreciate SEO (search engine optimization) more and you will be more aggressive in your efforts to increase the ranking of your website.
Web masters strive to increase search engine ranking such as Google PageRank (PR) because this leads to increased visibility. Most people rely on search engines to find the location of hotels and restaurants, to find information on pest control, to find airline tickets, to find their favorite music, and for thousands of other reasons. It is not surprising that Google has the highest number of visitors every day. Increased visibility in the likes of Google means more people will find whatever you are selling or the information you are offering.
The increased hits you get with improved search engine ranking are important because it gives you greater ROI (return on investment). No business can grow if it is not receiving enough traffic. If you do not sell products or services online, increased search engine ranking is still important because people will know about you and they will start steaming into your brick & mortar store.
If you are in a business directory like Google Places, you should increase search engine ranking because people will find you a lot more easily. You are allowed to include a link to your website, a short description of your business and what you offer, your phone number, your physical address, and other content information in these listings. Local business directory listings are particularly advantageous in that they allow you to compete with larger competitors. With Google Places, your business will appear in Google Maps in the first Google SERP (search engine results page) if you have a high ranking.
A high ranking enables you to attract linking partners. Nobody will want to link with you if there is no possibility of their link being seen. Linking with credible and reliable sites is still one of the most effective search engine optimization techniques.
You could increase search engine ranking as a reputation management technique. With an increased ranking, bad reviews and other unfavorable mentions will be pushed further down search engine results pages. You should increase search engine ranking because this does wonders for your credibility. Most Web surfers have the belief, albeit misinformed, that businesses, institutions, and organizations that appear high in SERPs are better than those further down.
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Source: http://www.majon.com/blog/internet-marketing/2012/09/why-increase-search-engine-ranking/
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