Tuesday, June 5, 2012

National Association of Broadcasters (NAB)... In Emergencies, Think ...

[SatNews] National Association of Broadcasters President and CEO Gordon Smith issued the following statement after nine Members of Congress went to the House floor on May 31st...

...to deliver statements recognizing the value of free over-the-air (FTA) broadcasting in providing early warnings and disaster relief to American communities affected by severe weather and other emergency situations.

"Broadcasters are a trusted resource for millions of Americans who rely upon local radio and television stations for accurate information during times of emergency," said Smith. "With the start of hurricane season upon us, we thank these Members of Congress for recognizing the critical role that stations play in keeping citizens safe and informed. Indeed, no technology can replicate broadcasting's reliability in reaching mass audiences and providing a lifeline support in emergency and disaster situations."

June 1 marks the start of the 2012 Atlantic hurricane season and representatives went to the House floor to address disaster preparedness and the important role local radio and television stations play as first-informers during times of emergency. "Emergency plans are only effective if they are able to communicate to the folks in need. They in fact underscore the importance of our broadcasters. With that in mind, I've constantly supported efforts by both the Department of Homeland Security and the Federal Communications Commission to explore the potential benefits of including radio tuners in mobile telephones," said representative McCarthy (D-NY). "Since technology would ensure that folks would have an outlet to receive crucial information in times of need, I encourage this Congress to act swiftly to consider any and all opportunity that would facilitate communication during emergencies."


The statements follow a 2012 Harris Poll showing growing consumer demand for radio-capable cell phones and heightened attention among policymakers who have indicated an interest in exploring the merits of equipping mobile devices with radio chips. This week, on June 6th, the House Energy and Commerce Subcommittee on Communications and Technology, chaired by Congressman Greg Walden (R-OR), will hold a hearing on the future of audio, where the topic of enabling cell phones with radio chips is expected to be discussed.

Broadcasting's importance in emergency situations has also been noted by FEMA Administrator Craig Fugate. In advance of Hurricane Irene's trek up the East Coast last summer, Fugate urged Northeasterners to stay connected to local radio and TV. "Local broadcasters," said Fugate, "are going to have the most detailed information about what's happening in your community."

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